基于钻石模型的煤炭工程企业海外市场选择研究

doi:10.11799/ce201405033

煤炭工程 ›› 2014, Vol. 46 ›› Issue (5): 100-103.doi: 10.11799/ce201405033

基于钻石模型的煤炭工程企业海外市场选择研究

徐忠华

中国煤炭科工集团

收稿日期:2013-11-13 修回日期:2013-12-11 出版日期:2014-05-15 发布日期:2014-05-10
通讯作者: 徐忠华 E-mail:huar206@126.com

Study on the overseas market selection of coal engineering enterprises based on the diamond model

Received:2013-11-13 Revised:2013-12-11 Online:2014-05-15 Published:2014-05-10

摘要/Abstract

摘要：

结合国际煤炭工程市场的特点，建立煤炭工程企业海外目标市场选择的钻石模型，并对各影响因素进行量化，构建了一个包含6个一级指标、15个二级指标的综合评价指标体系，并运用层次分析法确定各评价指标的权重。选取世界五大主要产煤国市场为例进行实证研究，通过定量与定性分析相结合的方法，分别构建了影响因素下的目标市场比较钻石模型，得出各目标市场的综合评分,结果表明印尼市场各要素相对较好，适合煤炭工程企业进入；其次分别是俄罗斯、印度和澳大利亚市场，美国市场需求增幅不大，竞争最为激烈，进入难度最大，该钻石模型综合评价指标体系可以客观反映各目标市场的竞争力，为企业开拓海外煤炭工程市场提供科学的决策依据。

关键词: 钻石模型, 煤炭工程, 海外市场, 竞争力

Abstract:

Combined with the characteristics of international coal market itself, this paper establish the coal engineering enterprises diamond model in order to select overseas target market, quantify the various factors, set comprehensive assessment index system which including 6 first grade indices and 15 second grade indices, and determine the weights of assessment indices by the principle of analytic hierarchy process (AHP). Select the world's five major coal producing country, through a combination of quantitative and qualitative analysis, target market comparative diamond models are constructed under influencing factors to arrive at a composite score for each target market. the results showed that the elements of Indonesian market is relatively good for coal enterprises to enter; followed by Russia, Australia, and the Indian market, the U.S. market demand has a little growth, The most intense competition, and difficult to entre, the diamond model comprehensive evaluation index system can objectively reflect the competitiveness of the goal market, and provide a scientific basis for decision making of coal engineering enterprises to explore overseas markets.

Key words: diamond model, coal engineering, overseas market, competitiveness

徐忠华，王庆云. 基于钻石模型的煤炭工程企业海外市场选择研究[J]. 煤炭工程, 2014, 46(5): 100-103.

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基于钻石模型的煤炭工程企业海外市场选择研究

Study on the overseas market selection of coal engineering enterprises based on the diamond model

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